Paschalina Ziamou - Concepedia

Author

Paschalina Ziamou

Baruch College

Also Known As

, P Ziamou, Paschalina (Lilia) Ziamou, Paschalina Lilia Ziamou, Paschalina Ziamou

Publications

440

Citations

H-Index

Concepts

All Affiliations

Baruch College City University of New York University of Connecticut

About

Paschalina Ziamou is an author at Baruch College specializing in marketing, management, and user experience.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	295
2	Business	4	4	199
3	Arts	2	2	56
4	Education	1	1	26
5	Health Sciences	1	1	54

Paschalina Ziamou

Publications

426

Citations

H-Index

Page 1

	Year	Citations
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective? Paschalina Ziamou, S. Ratneshwar Journal of Marketing Customer SatisfactionProduct FunctionalityConsumer ResearchCommunicationBuying Behavior	2003	88
Promoting Consumer Adoption of High‐Technology Products: Is More Information Always Better? Paschalina Ziamou, S. Ratneshwar Journal of Consumer Psychology	2002	59
Commercializing new technologies: consumers' response to a new interface Paschalina Ziamou Journal of Product Innovation Management New TechnologiesConsumer UncertaintyDigital MarketingConsumer ResearchTechnology Adoption	2002	54
The Influence of Temporal Distance on Consumer Preferences for Technology‐Based Innovations<sup>*</sup> Paschalina Ziamou, Robert W. Veryzer Journal of Product Innovation Management Innovation EvaluationConsumer UncertaintyInnovation AdoptionDigital MarketingConsumer Research	2005	46
A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials Leonidas Hatzithomas, Christina Boutsouki, Paschalina Ziamou International Journal of Advertising Gendered PerceptionLongitudinal AnalysisConsumer ResearchUs TelevisionMedia Industries	2016	42
Promoting Consumer Adoption of High-Technology Products: Is More Information Always Better? Paschalina Ziamou, S. Ratneshwar Journal of Consumer Psychology Consumer-driven Product DevelopmentCustomer SatisfactionConsumer StudyInteractive MarketingManagement	2002	38
The essentials of scenario writing Steven P. Schnaars, Paschalina Ziamou Business Horizons Situational ReasoningCreative WritingNarrative ExtractionScenario WritingDiscourse Analysis	2001	32
Commercializing new technologies: consumers' response to a new interface Paschalina Ziamou Journal of Product Innovation Management Innovation EvaluationNew TechnologiesConsumer UncertaintyInnovation AdoptionDigital Marketing	2002	27
“Am I Getting It or Not?” The Practices Involved in “Trying to Consume” a New Technology Paschalina Ziamou, Stephen Jay Gould, Alladi Venkatesh Journal of Product Innovation Management New TechnologyInnovation AdoptionEducationTechnology AdoptionPhilosophy Of Technology	2012	26
Identity technologies: constructing the self online Paschalina Ziamou Consumption Markets & Culture Social IdentityIdentity TechnologiesSocial MediaIdentity ConstructionPersonal Identity	2014	14

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