Ronald Hoverstad

Relationships between Information Recall and Subsequent Attitudes: Some Exploratory Findings

Barbara Loken, Ronald Hoverstad · Journal of Consumer Research · 1985 · 28 citations

Behavioral Decision Making, Consumer Study, Social Psychology +23

The use of survival analysis to examine sales force turnover of part-time and full-time sales employees

Ronald Hoverstad, William C. Moncrief, George H. Lucas · International Journal of Research in Marketing · 1990 · 19 citations

Employee Involvement, Customer Satisfaction, Sales Management +7

The VASE scales: Measures of viewpoints about sexual embeds in advertising

Robert E. Widing, Ronald Hoverstad, Ronald L. Coulter et al. · Journal of Business Research · 1991 · 14 citations

Vase Scales, Advertising, Gender Studies +10

An Approach for Identifying Benefit Segments Among Prospective College Students

Patrick W. Miller, Charles W. Lamb, Ronald Hoverstad et al. · Journal of Marketing for HIGHER EDUCATION · 1990 · 12 citations

Quality Of Life, Education, Business Analytics +20

Productivity, Collaboration, and Diversity in Major Marketing Journals: 1984-1993

Ronald Hoverstad, S. Shipp, Susan Higgins · Marketing Education Review · 1995 · 11 citations

Altmetrics, Academic Journals, Organizational Communication +15