Concepedia

Ronald L. Coulter

RL

4

Publications

178

Citations

4

H-Index

1989

Active since

Affiliations

Missouri State University(Current)

Case Western Reserve University

Louisiana Tech University

Ronald L. Coulter is an author at Missouri State University specializing in marketing, interactive marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchInteractive MarketingGenderTourismLogisticsAdvertisingEngineering

Publications per year

1989–2012

4

Publications

4

Customer evaluation of retail salespeople utilizing the SOCO scale: A replication, extension, and application

Gene Brown, Robert E. Widing, Ronald L. Coulter · Journal of the Academy of Marketing Science · 1991 · 116 citations

Customer Experience, Customer Satisfaction, Retail Salespeople +11

Freight transportation carrier selection criteria

Ronald L. Coulter, William R. Darden, Mary Coulter et al. · Journal of Business Research · 1989 · 31 citations

Freight Transport, Engineering, Transport Logistic +9

Religiosity and generational effects on gambling: Support for and opposition to introducing casino gambling in a non-gambling tourist entertainment environment

Ronald L. Coulter, Charles M. Hermans, R. Stephen Parker · Journal of Business Research · 2012 · 17 citations

Generational Effects, Social Impact, Religiosity +2

The VASE scales: Measures of viewpoints about sexual embeds in advertising

Robert E. Widing, Ronald Hoverstad, Ronald L. Coulter et al. · Journal of Business Research · 1991 · 14 citations

Vase Scales, Advertising, Gender Studies +10

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