Productivity, Collaboration, and Diversity in Major Marketing Journals: 1984-1993

Abstract

Previous efforts in analyzing productivity in academic journals in marketing have failed to consider collaboration and diversity of authors within journals. We study authorship patterns in five major marketing journals from 1984 through 1993. The analysis focuses not only on productivity, but also on collaboration and diversity. The findings provide valuable insights for productivity comparisons, publication among different ranks, career planning, and journal trends.