Jonathan D. Hibbard

Examining the Impact of Destructive Acts in Marketing Channel Relationships

Jonathan D. Hibbard, Nirmalya Kumar, Louis W. Stern · Journal of Marketing Research · 2001 · 495 citations

Relationship Marketing, Customer Satisfaction, Supplier Relationship +15

Does Relationship Marketing Age Well?

Jonathan D. Hibbard, Frédéric F. Brunel, Rajiv P. Dant et al. · Business Strategy Review · 2001 · 117 citations

Relationship Marketing, Customer Satisfaction, Business Partners +13

“So that's what that is”: Examining the impact of analogy on consumers' knowledge development for really new products

Jennifer Gregan‐Paxton, Jonathan D. Hibbard, Frédéric F. Brunel et al. · Psychology and Marketing · 2002 · 117 citations

Consumer Uncertainty, Consumer Study, Knowledge Creation +23

Toward an encompassing theory of business marketing relationships (BMRS) and interpersonal commercial relationships (ICRS): An empirical generalization

Dawn Iacobucci, Jonathan D. Hibbard · Journal of Interactive Marketing · 1999 · 116 citations

Assessing the strategic value of business relationships: the role of uncertainty and flexibility

Jonathan D. Hibbard, John Hogan, Gerald R. Smith · Journal of Business and Industrial Marketing · 2003 · 21 citations

Strategic Relationships, Value Theory, Brand Strategy +18