John Hogan

Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata

Barak Libai, Eitan Muller, Leon Recanati et al. · 2001 · 361 citations

Engineering, Innovation Adoption, Cellular Automata Models +17

What Is the True Value of a Lost Customer?

John Hogan, Katherine N. Lemon, Barak Libai · Journal of Service Research · 2003 · 283 citations

Customer Experience, Customer Satisfaction, Conventional Models +21

Importance of drug type, tablet shape and added diluents on drug release kinetics from hydroxypropylmethylcellulose matrix tablets

James L. Ford, Michael H. Rubinstein, Fionan McCaul et al. · International Journal of Pharmaceutics · 1987 · 268 citations

Tablet Shape, Pharmaceutical Science, Pharmaceutical Technology +5

Formulation of sustained release promethazine hydrochloride tablets using hydroxypropyl-methylcellulose matrices

James L. Ford, Michael Rubinstein, John Hogan · International Journal of Pharmaceutics · 1985 · 264 citations

Medicinal Chemistry, Pharmaceutical Science, Hydroxypropyl-methylcellulose Matrices +4

Customer Equity Management

John Hogan, Katherine N. Lemon, Roland T. Rust · Journal of Service Research · 2002 · 254 citations

Customer Experience, Customer Satisfaction, Customer Asset +18