Anne Rindell

Toward a conceptual understanding of co-creation in branding

Sonja Sarasvuo, Anne Rindell, M. N. Kovalchuk · Journal of Business Research · 2021 · 89 citations · Full text

Critical Review, Brand Strategy, Personal Branding +18

Ethical consumers' brand avoidance

Tore Strandvik, Anne Rindell, Kristoffer Wilén · Journal of Product & Brand Management · 2013 · 68 citations

Marketing, Brand Avoidance, Persistent Vs +12

Corporate brand evolution: corporate brand images evolving in consumers' everyday life

Anne Rindell, Tore Strandvik · European Business Review · 2010 · 64 citations

Corporate Brand Images, Consumer Research, Brand Strategy +18

Towards a conceptual foundation of ‘Conscientious Corporate Brands’

Anne Rindell, Göran Svensson, Tore Mysen et al. · Journal of Brand Management · 2011 · 60 citations

Brand Equity, Brand Positioning, Management +11

Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage

Anne Rindell, Fernando Pinto Santos, Ana Pinto de Lima · Journal of Brand Management · 2015 · 57 citations

Culture, Brand Equity, Heritage Marketing +7