Concepedia

Tore Mysen

TM

17

Publications

491

Citations

13

H-Index

2009

Active since

Affiliations

University of Windsor(Current)

University of Northern Colorado

University of Johannesburg

Hanken School of Economics

Tore Mysen is an author at University of Windsor specializing in business, management, and marketing.

Top concepts

BusinessManagementOrganizational BehaviorMarketingBusiness StrategyStrategic ManagementCustomer SatisfactionRelationship MarketingTotal Quality ManagementTrust

Publications per year

2009–2014

17

Publications

17

The key role of opportunism in business relationships

Tore Mysen, Göran Svensson, Janice M. Payan · Marketing Intelligence & Planning · 2011 · 71 citations

Supplier Relationship, Organizational Communication, Social Exchange Theory +15

Towards a conceptual foundation of ‘Conscientious Corporate Brands’

Anne Rindell, Göran Svensson, Tore Mysen et al. · Journal of Brand Management · 2011 · 60 citations

Brand Equity, Brand Positioning, Management +11

Balancing the sequential logic of quality constructs in manufacturing-supplier relationships — Causes and outcomes

Göran Svensson, Tore Mysen, Janice M. Payan · Journal of Business Research · 2009 · 56 citations

Supplier Relationship, Management, Business +9

Sustainability as corporate mission and strategy

Tore Mysen · European Business Review · 2012 · 41 citations

Engineering, Sustainability Performance, Sustainable Development +22

Causes and outcomes of satisfaction in business relationships

Tore Mysen, Göran Svensson, Janice M. Payan · Marketing Intelligence & Planning · 2011 · 39 citations

Customer Satisfaction, Consumer Research, Organizational Behavior +17

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