Fernando Pinto Santos

Publications

162

Citations

H-Index

2015

Active since

Affiliations

Instituto Português de Administração de Marketing(Current)

Aalto University

Hanken School of Economics

Fernando Pinto Santos is an author at Instituto Português de Administração de Marketing specializing in brand management, brand development, and brand equity.

ORCID

Top concepts

CultureMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentCultural HeritageBranding

Publications per year

2015–2021

Publications

Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands

Fernando Pinto Santos, Mario Burghausen, John M.T. Balmer · Journal of Brand Management · 2016 · 58 citations · Full text

Shape Corporate Heritage, Cultural Heritage, Brand Strategy +19

Two sides of a coin: Connecting corporate brand heritage to consumers’ corporate image heritage

Anne Rindell, Fernando Pinto Santos, Ana Pinto de Lima · Journal of Brand Management · 2015 · 57 citations

Culture, Brand Equity, Heritage Marketing +7

What makes a corporate heritage brand authentic for consumers? A semiotic approach

Anne Rindell, Fernando Pinto Santos · Journal of Brand Management · 2021 · 37 citations · Full text

Culture, Brand Equity, Personal Branding +15

Showing Legitimacy: The Strategic Employment of Visuals in the Legitimation of New Organizations

Fernando Pinto Santos · Journal of Management Inquiry · 2021 · 10 citations · Full text

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