Concepedia

Mario Burghausen

MB

10

Publications

560

Citations

10

H-Index

2002

Active since

Affiliations

University of Essex(Current)

Brunel University of London

Mario Burghausen is an author at University of Essex specializing in management, brand management, and brand development.

Top concepts

ManagementBusinessBrand StrategyBrand ManagementBrand DevelopmentMarketingBrandingCultural HeritageSocial SciencesStrategic Management

Publications per year

2002–2023

10

Publications

10

Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity

Mario Burghausen, John M.T. Balmer · Journal of Business Research · 2014 · 126 citations · Full text

Explicating corporate heritage, corporate heritage brands and organisational heritage

John M.T. Balmer, Mario Burghausen · Journal of Brand Management · 2015 · 79 citations

Corporate Heritage, Heritage Conservation, Material Culture +8

Corporate heritage identity stewardship: a corporate marketing perspective

Mario Burghausen, John M.T. Balmer · European Journal of Marketing · 2015 · 69 citations

Cultural Heritage, Brand Strategy, Corporate Heritage Identities +17

Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands

Fernando Pinto Santos, Mario Burghausen, John M.T. Balmer · Journal of Brand Management · 2016 · 58 citations · Full text

Shape Corporate Heritage, Cultural Heritage, Brand Strategy +19

Marketing, the past and corporate heritage

John M.T. Balmer, Mario Burghausen · Marketing Theory · 2018 · 57 citations · Full text

Corporate Heritage, Brand Strategy, Consumer Research +19

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