7
Publications
548
Citations
7
H-Index
2011
Active since
Affiliations
Kristoffer Wilén is an author at Hanken School of Economics specializing in business, brand development, and management.
Top concepts
BusinessMarketingManagementAnthropologyBrand EquityBrand StrategyBrand AwarenessBrand DevelopmentConsumer ResearchBranding
Publications per year
2011–2020
7
7
Maria Sandberg, Kristian Klockars, Kristoffer Wilén · Journal of Cleaner Production · 2018 · 223 citations · Full text
Towards a conceptual foundation of ‘Conscientious Corporate Brands’
Anne Rindell, Göran Svensson, Tore Mysen et al. · Journal of Brand Management · 2011 · 60 citations
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