Concepedia

Sonja Sarasvuo

SS

2

Publications

99

Citations

2

H-Index

2021

Active since

Affiliations

Hanken School of Economics(Current)

Sonja Sarasvuo is an author at Hanken School of Economics specializing in brand strategy, brand management, and co-creation.

ORCID

Top concepts

Publications per year

2021–2023

2

Publications

2

Toward a conceptual understanding of co-creation in branding

Sonja Sarasvuo, Anne Rindell, M. N. Kovalchuk · Journal of Business Research · 2021 · 89 citations · Full text

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Buyer perceptions of corporate brand extension attractiveness and fit in B2B services

Sonja Sarasvuo, Veronica Liljander, Kari Haahtela · Industrial Marketing Management · 2023 · 10 citations · Full text

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