Concepedia
1
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10
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H-Index
2023
Active since
Affiliations
Hanken School of Economics(Current)
Kari Haahtela is an author at Hanken School of Economics.
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2023–2023
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sonja Sarasvuo, Veronica Liljander, Kari Haahtela · Industrial Marketing Management · 2023 · 10 citations · Full text
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