M. N. Kovalchuk

Publications

147

Citations

H-Index

2002

Active since

Affiliations

Institute of Microelectronics Technology and High Purity Materials(Current)

University of Eastern Finland

M. N. Kovalchuk is an author at Institute of Microelectronics Technology and High Purity Materials specializing in brand equity, brand strategy, and brand awareness.

ORCID

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessDesignAdvertisingCo-creationBrand Management

Publications per year

2002–2023

Publications

Toward a conceptual understanding of co-creation in branding

Sonja Sarasvuo, Anne Rindell, M. N. Kovalchuk · Journal of Business Research · 2021 · 89 citations · Full text

Critical Review, Brand Strategy, Personal Branding +18

Luminescent Properties of ZnO Films Doped with Group-IB Acceptors

V. T. Volkov, M. N. Kovalchuk · Russian Microelectronics · 2002 · 33 citations

Industrial BRAND-personality formation in a B2B stakeholder network: A service-dominant logic approach

M. N. Kovalchuk, Mika Gabrielsson, Minna Rollins · Industrial Marketing Management · 2023 · 13 citations · Full text

Customer Satisfaction, Business-to-business Research, Industrial Brand Personality +16

Opal-ZnO nanocomposites: structure and emission properties

Alex Gruzintev, M. N. Kovalchuk, Wladimir Masalov et al. · Proceedings of SPIE, the International Society for Optical Engineering/Proceedings of SPIE · 2005 · 12 citations

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