Ann-Kristin Kupfer

Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands

Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig‐Thurau · International Journal of Research in Marketing · 2018 · 153 citations

Digital Marketing, Brand Crises, Brand Strategy +16

The Role of the Partner Brand's Social Media Power in Brand Alliances

Ann-Kristin Kupfer, Nora Pähler vor der Holte, Raoul V. Kübler et al. · Journal of Marketing · 2018 · 124 citations

Digital Marketing, Media Innovation, Brand Strategy +26

Pre-release consumer buzz

Mark B. Houston, Ann-Kristin Kupfer, Thorsten Hennig‐Thurau et al. · Journal of the Academy of Marketing Science · 2018 · 51 citations

Digital Marketing, Consumer Study, Interactive Marketing +6

Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances

Jan Klostermann, Tobias K. Hinze, Franziska Völckner et al. · Journal of the Academy of Marketing Science · 2023 · 11 citations · Full text

Explaining physical retail store closures in digital times

Ann-Kristin Kupfer, André Marchand, Thorsten Hennig‐Thurau · Journal of Retailing · 2024 · 10 citations · Full text