Concepedia

Raoul V. Kübler

RV

10

Publications

965

Citations

10

H-Index

2018

Active since

Affiliations

University of Münster(Current)

Özyeğin University

CY Cergy Paris Université

Northeastern University

École Supérieure des Sciences Économiques et Commerciales

Raoul V. Kübler is an author at University of Münster specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCommunicationConsumer BehaviorDigital MarketingInteractive MarketingSocial MediaBrand Awareness

Publications per year

2018–2024

10

Publications

10

Social interactions in the metaverse: Framework, initial evidence, and research roadmap

Thorsten Hennig‐Thurau, Dorothea Nilusha Aliman, Alina Marie Herting et al. · Journal of the Academy of Marketing Science · 2022 · 362 citations · Full text

The Role of the Partner Brand's Social Media Power in Brand Alliances

Ann-Kristin Kupfer, Nora Pähler vor der Holte, Raoul V. Kübler et al. · Journal of Marketing · 2018 · 124 citations

Digital Marketing, Media Innovation, Brand Strategy +26

App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings?

Raoul V. Kübler, Koen Pauwels, Thomas Fandrich · Journal of Marketing · 2018 · 117 citations

Customer Satisfaction, Digital Marketing, Consumer Study +19

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Raoul V. Kübler, Anatoli Colicev, Koen Pauwels · Journal of Interactive Marketing · 2019 · 113 citations · Full text

Marketing Analytics, Customer Satisfaction, Engineering +27

Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media

Behice Ece Ilhan, Raoul V. Kübler, Koen Pauwels · Journal of Interactive Marketing · 2018 · 90 citations

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