Concepedia

Thomas Fandrich

TF

Statistics

Publications

2

Citations

130

H-Index

2

Active since

2017

Affiliations

Universität Hamburg(Current)

Thomas Fandrich is an author at Universität Hamburg specializing in cross-cultural consumer behavior, perceived popularity, and consumer satisfaction.

Publications per year

2017–2018

2

Publications

2

App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings?

Raoul V. Kübler, Koen Pauwels, Thomas Fandrich · Journal of Marketing · 2018 · 120 citations

, , +17

A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity

T. Schreiner, Thomas Fandrich, Mark Heitmann et al. · Journal of Product Innovation Management · 2017 · 10 citations

, , +12

1–2 of 2