Concepedia

Behice Ece Ilhan

BE

2

Publications

168

Citations

2

H-Index

2012

Active since

Affiliations

University of Illinois Urbana-Champaign(Current)

Behice Ece Ilhan is an author at University of Illinois Urbana-Champaign specializing in consumer research, customer satisfaction, and management.

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Publications per year

2012–2018

2

Publications

2

Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media

Behice Ece Ilhan, Raoul V. Kübler, Koen Pauwels · Journal of Interactive Marketing · 2018 · 90 citations

The Language of Marketplace Rituals: Implications for Customer Experience Management

Cele C. Otnes, Behice Ece Ilhan, Atul Kulkarni · Journal of Retailing · 2012 · 78 citations

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