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Nele Hansen

NH

1

Publications

153

Citations

1

H-Index

2018

Active since

Affiliations

University of Münster(Current)

Nele Hansen is an author at University of Münster specializing in brand development, consumer engagement, and brand equity.

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Publications per year

2018–2018

1

Publications

1

Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands

Nele Hansen, Ann-Kristin Kupfer, Thorsten Hennig‐Thurau · International Journal of Research in Marketing · 2018 · 153 citations

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