Concepedia

André Marchand

AM

Statistics

Publications

13

Citations

1.3K

H-Index

13

Active since

2012

Affiliations

University of Münster(Current)

University of Cologne

City, University of London

Leipzig University

Imperial College London

André Marchand is an author at University of Münster specializing in marketing, business, and marketing management.

Publications per year

2012–2024

13

Publications

13

Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities

André Marchand, Thorsten Hennig‐Thurau · Journal of Interactive Marketing · 2013 · 337 citations

Business, Business Economics, Economics +17

Hook vs. hope: How to enhance customer engagement through gamification

Andreas B. Eisingerich, André Marchand, Martin P. Fritze et al. · International Journal of Research in Marketing · 2019 · 249 citations · Full text

Business, Marketing, Marketing Management +11

Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success

André Marchand, Thorsten Hennig‐Thurau, Caroline Wiertz · International Journal of Research in Marketing · 2016 · 147 citations

Business, Marketing, Marketing Management +17

Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership

Martin P. Fritze, André Marchand, Andreas B. Eisingerich et al. · Journal of Service Research · 2020 · 146 citations · Full text

Business, Marketing, Psychology +9

Automated Product Recommendations with Preference-Based Explanations

André Marchand, Paul Marx · Journal of Retailing · 2020 · 100 citations

Computing, Computer Science, Decision Sciences +14

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