Concepedia

Martin P. Fritze

MP

10

Publications

1.2K

Citations

10

H-Index

2018

Active since

Affiliations

University of Cologne(Current)

Imperial College London

National University of Singapore

Kedge Business School

University of Rostock

Martin P. Fritze is an author at University of Cologne specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementConsumer ResearchConsumer BehaviorEconomicsService DesignDigital EconomySharing EconomySocial Sciences

Publications per year

2018–2024

10

Publications

10

Methodological research on partial least squares structural equation modeling (PLS-SEM)

Gohar F. Khan, Marko Sarstedt, Wen‐Lung Shiau et al. · Internet Research · 2019 · 355 citations

Pls-sem Knowledge Network, Bibliometrics, Social Influence +18

Hook vs. hope: How to enhance customer engagement through gamification

Andreas B. Eisingerich, André Marchand, Martin P. Fritze et al. · International Journal of Research in Marketing · 2019 · 241 citations · Full text

Customer Experience, Customer Satisfaction, Engineering +13

Luxury services

Jochen Wirtz, Jonas Holmqvist, Martin P. Fritze · Journal of service management · 2020 · 149 citations

Customer Satisfaction, Luxury, Service Quality +13

Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership

Martin P. Fritze, André Marchand, Andreas B. Eisingerich et al. · Journal of Service Research · 2020 · 139 citations · Full text

Behavioral Decision Making, Consumer Study, Consumer Research +20

Luxury in the digital age: A multi-actor service encounter perspective

Jonas Holmqvist, Jochen Wirtz, Martin P. Fritze · Journal of Business Research · 2020 · 109 citations

Digital Society, Digital Culture, Performance Studies +10

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