Dawn Lerman - Concepedia

Author

Dawn Lerman

Fordham University

Also Known As

D.B. Lerman, Dania Lerman, Dawn B. Lerman, Dawn Lerman

Publications

2.2K

Citations

H-Index

Concepts

All Affiliations

Fordham University Baruch College Case Western Reserve University Morgan State University City University of New York

About

Dawn Lerman is an author at Fordham University specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	13	14	794
2	Business	5	5	247
3	Language Studies	5	5	472
4	Arts	3	3	139
5	Education	2	2	80

Dawn Lerman

Publications

2.1K

Citations

H-Index

Page 1

	Year	Citations
Why are you telling me this? An examination into negative consumer reviews on the Web Shahana Sen, Dawn Lerman Journal of Interactive Marketing	2007	1.2K
Sound symbolism effects across languages: Implications for global brand names L. J. Shrum, Tina M. Lowrey, David Luna, International Journal of Research in Marketing CultureSound Symbolism EffectsLanguage LocalisationManagementBrand Strategy	2012	172
How cultural differences in uncertainty avoidance affect product perceptions Julie Lee, Ellen Garbarino, Dawn Lerman International Marketing Review Consumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer ResearchUncertainty Avoidance	2007	101
Brand linguistics: A theory-driven framework for the study of language in branding Marina Carnevale, David Luna, Dawn Lerman International Journal of Research in Marketing Brand LinguisticsBrand EquitySociolinguisticsManagementBrand Strategy	2017	93
Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefs Sertan Kabadayi, Dawn Lerman International Marketing Review Consumer UncertaintyBehavioral Decision MakingEast Asian StudiesConsumer StudyConsumer Research	2011	92
Recall and recognition of brand names: A comparison of word and nonword name types Dawn Lerman, Ellen Garbarino Psychology and Marketing Digital MarketingConsumer ResearchBrand StrategyPersonal BrandingManagement	2002	81
Consumer politeness and complaining behavior Dawn Lerman Journal of Services Marketing Customer SatisfactionConsumer StudyConsumer ResearchConsumer AttitudeSocial Influence	2006	69
A theory-based measure of acculturation: The shortened cultural life style inventory Dawn Lerman, Rachel Maldonado, David Luna Journal of Business Research EthnicitySocial IdentityCultureCultural TransmissionCultural Integration	2008	46
The Role of Agency-Client Integration in Integrated Marketing Communications: A Complementary Agency Theory-Interorganizational Perspective Stephen Jay Gould, Andreas F. Grein, Dawn Lerman Journal of Current Issues & Research in Advertising Customer SatisfactionDigital MarketingOrganizational IntegrationEffective ImcIntegrated Marketing Communications	1999	44
Structural Constraints in Code‐Switched Advertising David Luna, Dawn Lerman, Laura A. Peracchio Journal of Consumer Research	2005	40

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