Concepedia

Dawn Lerman

DL

18

Publications

2.1K

Citations

15

H-Index

1998

Active since

Affiliations

Fordham University(Current)

Case Western Reserve University

Morgan State University

City University of New York

Dawn Lerman is an author at Fordham University specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorCultureConsumer Decision MakingBusinessLanguageBrand StrategyConsumer Culture

Publications per year

1998–2017

18

Publications

18

Why are you telling me this? An examination into negative consumer reviews on the Web

Shahana Sen, Dawn Lerman · Journal of Interactive Marketing · 2007 · 1.2K citations

Sound symbolism effects across languages: Implications for global brand names

L. J. Shrum, Tina M. Lowrey, David Luna et al. · International Journal of Research in Marketing · 2012 · 172 citations

Culture, Sound Symbolism Effects, Language Localisation +9

How cultural differences in uncertainty avoidance affect product perceptions

Julie Lee, Ellen Garbarino, Dawn Lerman · International Marketing Review · 2007 · 101 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +19

Brand linguistics: A theory-driven framework for the study of language in branding

Marina Carnevale, David Luna, Dawn Lerman · International Journal of Research in Marketing · 2017 · 93 citations

Brand Linguistics, Brand Equity, Sociolinguistics +9

Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefs

Sertan Kabadayi, Dawn Lerman · International Marketing Review · 2011 · 92 citations

Consumer Uncertainty, Behavioral Decision Making, East Asian Studies +24

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