Concepedia

Marina Carnevale

MC

8

Publications

292

Citations

8

H-Index

2012

Active since

Affiliations

Fordham University(Current)

Marina Carnevale is an author at Fordham University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchBrand EquityBrand AwarenessConsumer Decision MakingBrand StrategyBrand Development

Publications per year

2012–2023

8

Publications

8

Brand linguistics: A theory-driven framework for the study of language in branding

Marina Carnevale, David Luna, Dawn Lerman · International Journal of Research in Marketing · 2017 · 93 citations

Brand Linguistics, Brand Equity, Sociolinguistics +9

Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets

Marina Carnevale, Ozge Yucel‐Aybat, Luke Kachersky · Journal of Consumer Behaviour · 2017 · 62 citations

Positive Brand Attitudes, Consumer Study, Consumer Research +20

Does brand spelling influence memory? The case of auditorily presented brand names

David Luna, Marina Carnevale, Dawn Lerman · Journal of Consumer Psychology · 2012 · 33 citations

Customer Value Creation in Multichannel Systems: The Interactive Effect of Integration Quality and Multichannel Complexity

Sertan Kabadayi, Yuliya Komarova Loureiro, Marina Carnevale · Journal of Creating Value · 2017 · 28 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

Customer Value Creation for Risky Products: The Role of Brand Trust and Trusting Beliefs

Marina Carnevale, Yuliya Komarova Loureiro, Sertan Kabadayi · Journal of Creating Value · 2018 · 27 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Research +17

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