Concepedia
Statistics
Publications
11
Citations
333
H-Index
10
Active since
2006
Affiliations
Fordham University(Current)
Baruch College
Johns Hopkins University
Luke Kachersky is an author at Fordham University specializing in marketing, business, and marketing management.
Publications per year
2006–2022
Meaningful stories and attitudes toward the brand: The moderating role of consumers' implicit mindsets
Marina Carnevale, Ozge Yucel‐Aybat, Luke Kachersky · Journal of Consumer Behaviour · 2017 · 64 citations
Business, Marketing, Marketing Management +11
Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes
Luke Kachersky · Journal of Retailing · 2011 · 59 citations
Business, Marketing, Marketing Management +16
Dimensions of price salience: a conceptual framework for perceptions of multi‐dimensional prices
Hyeong Min Kim, Luke Kachersky · Journal of Product & Brand Management · 2006 · 50 citations
Business, Economics, Marketing +9
Service fundraising and the role of perceived donation efficacy in individual charitable giving
Ryall Carroll, Luke Kachersky · Journal of Business Research · 2019 · 41 citations
Public Affairs, Nonprofit Management, Social Psychology +14
When consumers cope with price-persuasion knowledge: The role of topic knowledge
Luke Kachersky, Hyeong-Min Kim · Journal of Marketing Management · 2010 · 28 citations
Business, Economics, Marketing +11
1–5 of 11