Yuliya Komarova Loureiro

When can a photo increase credit? The impact of lender and borrower profiles on online peer-to-peer loans

Laura Gonzalez, Yuliya Komarova Loureiro · Journal of Behavioral and Experimental Finance · 2014 · 142 citations

Online Peer-to-peer Loans, Credit Market, Loans +7

Suspicious Minds: Exploring Neural Processes during Exposure to Deceptive Advertising

Adam Craig, Yuliya Komarova Loureiro, Stacy Wood et al. · Journal of Marketing Research · 2011 · 91 citations

Perceived Sincerity, Behavioral Decision Making, Targeted Advertising +22

Who needs a reason to indulge? Happiness following reason-based indulgent consumption

Francine Espinoza Petersen, Heather Johnson Dretsch, Yuliya Komarova Loureiro · International Journal of Research in Marketing · 2017 · 41 citations

Quality Of Life, Behavioral Sciences, Behavioral Decision Making +10

Competition against common sense

Yuliya Komarova Loureiro, Laura Gonzalez · International Journal of Bank Marketing · 2015 · 41 citations

Behavioral Decision Making, Consumer Research, Law +23

The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being

Yuliya Komarova Loureiro, Julia Bayuk, Stefanie M. Tignor et al. · Journal of Public Policy & Marketing · 2016 · 29 citations

Consumer Study, Value Theory, Consumer Research +23