Julia Bayuk

Conceptualizing the multiple dimensions of consumer financial vulnerability

Genevieve E. O’Connor, Casey E. Newmeyer, Nancy Wong et al. · Journal of Business Research · 2018 · 124 citations

Risk Management, Consumer Finance, Marketing +2

Can gamification improve financial behavior? The moderating role of app expertise

Julia Bayuk, Suzanne Altobello Nasco · International Journal of Bank Marketing · 2019 · 112 citations

Behavioral Decision Making, Financial Gamification Application, Game Designers +24

Letting Good Opportunities Pass Us By: Examining the Role of Mind-Set during Goal Pursuit

Julia Bayuk, Chris Janiszewski, Robyn A. LeBoeuf · Journal of Consumer Research · 2010 · 69 citations

Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy

Lucie K. Ozanne, Jason Stornelli, Michael G. Luchs et al. · Journal of Public Policy & Marketing · 2020 · 43 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +20

The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being

Yuliya Komarova Loureiro, Julia Bayuk, Stefanie M. Tignor et al. · Journal of Public Policy & Marketing · 2016 · 29 citations

Consumer Study, Value Theory, Consumer Research +23