Suzanne Altobello Nasco

Toward a unified theory of consumer acceptance technology

Songpol Kulviwat, Gordon C. Bruner, Anand Kumar et al. · Psychology and Marketing · 2007 · 480 citations

Business, Information Systems, Management Information Systems +15

Athlete identity and reactions to retirement from sports.

William M. Webb, Suzanne Altobello Nasco, Sarah Riley et al. · Journal of sport behavior · 1998 · 188 citations

Education, Social Psychology, Gerontology +7

Comparing theories to explain e-commerce adoption

Elizabeth E. Grandón, Suzanne Altobello Nasco, Peter P. Mykytyn · Journal of Business Research · 2009 · 174 citations

Business, Information Systems, Management Information Systems +11

Gaining Control through Counterfactual Thinking

Suzanne Altobello Nasco, Kerry L. Marsh · Personality and Social Psychology Bulletin · 1999 · 148 citations

Education, Educational Psychology, Psychology +10

Predicting electronic commerce adoption in Chilean SMEs

Suzanne Altobello Nasco, Elizabeth Grandón Toledo, Peter P. Mykytyn · Journal of Business Research · 2007 · 140 citations

Business, Information Systems, Management Information Systems +13