Heather Johnson Dretsch is an author at North Central State College specializing in behavioral decision making, motivation, and social sciences.
Top concepts
HealthMotivationPsychologyQuality Of LifeSocial SciencesConsumer ResearchBehavioral ScienceBehavioral Decision Making
Publications per year
2017–2023
2
2
Who needs a reason to indulge? Happiness following reason-based indulgent consumption
Francine Espinoza Petersen, Heather Johnson Dretsch, Yuliya Komarova Loureiro · International Journal of Research in Marketing · 2017 · 41 citations
Quality Of Life, Behavioral Sciences, Behavioral Decision Making +10
Rows per page
1–2 of 2