Brand linguistics: A theory-driven framework for the study of language in branding - Concepedia

Concepedia

Publication | Closed Access

Brand linguistics: A theory-driven framework for the study of language in branding

93

Citations

106

References

2017

Year

Marina Carnevale, David Luna, Dawn Lerman

International Journal of Research in Marketing

Brand LinguisticsBrand EquitySociolinguisticsManagementBrand StrategyMarketing CommunicationBrand DevelopmentBrand AwarenessTheory-driven FrameworkLanguage StudiesMarketingLinguistics

References

	Year	Citations

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