Review of Marketing Science

The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment

Praveen K. Kopalle, Scott A. Neslin · 2003 · 108 citations

Social Sciences, Economics, Marketing +17

Measuring National Brands' Equity over Store Brands

Raj Sethuraman · 2003 · 86 citations

Business, Marketing, Marketing Management +15

Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding

Jayson L. Lusk, Corinne Alexander, Matthew C. Rousu · 2007 · 86 citations

Business, Economics, Marketing +17

Durable Good, Extended Warranty and Channel Coordination

Preyas S. Desai, Paddy Padmanabhan · 2004 · 74 citations

Business, Marketing, Marketing Management +15

Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry

Ashutosh Prasad, Bart J. Bronnenberg, Vijay Mahajan · 2004 · 56 citations

Business, Business Economics, Strategy +14