Reference Points Used In Quality And Value Judgements

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Total Quality Management, Customer Satisfaction, Consumer Study +18

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 9.4K citations

Total Quality Management, Customer Satisfaction, Consumer Study +18

Dimensions of Consumer Expertise

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.2K citations · Full text

Pricing: Making Profitable Decisions

Alfred R. Oxenfeldt, Kent B. Monroe · Journal of Marketing · 1980 · 1.8K citations

Applied Economics, Part Iii, Pricing Function +16

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

James R. Bettman, C. Whan Park · Journal of Consumer Research · 1980 · 1.3K citations

Customer Satisfaction, Consumer Decision, Consumer Uncertainty +23