An Investigation into Relationships among Constructs of Service Quality, Customer Satisfaction and Repurchase Intention in Korean Private Golf Courses

Abstract

This study was designed to investigate the relationships among the constructs of service quality, customer satisfaction, and repurchase intention in Korean private golf courses. The regression model regarding five service quality factors and customer satisfaction indicated statistical significance (F (5, 428) = 121.06, p = .00), with 58% of customer satisfaction explained by the service quality factors. The regression model for service quality and repurchase intention was statistically significant (F (5, 428) = 37.27, p =.00), with 29% of repurchase intention explained by the service quality factors. The simple regression model for customer satisfaction and repurchase intention found significant interactions (R2 = .517) among the respondents.