Concepedia
Industrial Marketing Management · 2001 · 234 citations · 11 references
ManagementMarketingMarketing ManagementCustomer Relationship ManagementCustomer EngagementCustomer LoyaltyCustomer SatisfactionCustomer Value ManagementFirm ValueValue AnalysisCustomer Value DefinitionCustomer Value MeasurementValue Selling
11
Customer value: The next source for competitive advantage
Robert B. Woodruff · Journal of the Academy of Marketing Science · 1997 · 4.6K citations
Business, Marketing, Marketing Management +14
An Integrated Model of Buyer-Seller Relationships
David T. Wilson · Journal of the Academy of Marketing Science · 1995 · 2.1K citations
Business, Marketing, Marketing Management +11
Customer perceived value: a substitute for satisfaction in business markets?
Andreas Eggert, Wolfgang Ulaga · Journal of Business and Industrial Marketing · 2002 · 1.3K citations
Business, Marketing, Marketing Management +6
Reflections on gaining competitive advantage through customer value
A. Parasuraman · Journal of the Academy of Marketing Science · 1997 · 936 citations
Business Market Management: : Understanding, Creating, and Delivering Value
James C. Anderson, James A. Narus · Journal of Business and Industrial Marketing · 1999 · 723 citations
Business, Marketing Management, Strategic Management +17