Marketing Science · 2023 · 23 citations · 17 references
BusinessInformation SystemsMarketingAdvertisingInformation RetrievalPlatform StrategyAdvertising ManagementAdvertising StrategyDigital AdvertisingInformation SearchSearch AdvertisingSearch SystemsPlatform SearchPlatform-mediated Search
This paper evaluates the role of advertising as information in designing platform search engines.
17
Phillip Nelson · Journal of Political Economy · 1974 · 3.5K citations
Rational Herding in Microloan Markets
Juanjuan Zhang, Peng Liu · Management Science · 2012 · 883 citations · Full text