Concepedia

Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness

Ritesh Patel, Viral Bhatt, Sujo Thomas, Twinkle Trivedi, Sudhir Pandey

International Review on Public and Nonprofit Marketing · 2023 · 15 citations · 90 references

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorPersonality PsychologyStrategic MarketingCause MarketingCause-related MarketingConsumer InvolvementCustomer SatisfactionTheory Of Planned BehaviorTrait TheoryBig Five Personality ModelBig Five Personality TraitsCause AttitudeCause-related Consumer BehaviorConsumer Attitudes Toward Cause MarketingPersonality Trait Structure

References

90

Statistical Power Analysis for the Behavioral Sciences

Keith E. Muller, Jacob Cohen · Technometrics · 1989 · 83.9K citations

Public Health, Behavioral Sciences, Biostatistics +14

Statistical Power Analysis for the Behavioral Sciences (2nd ed.).

Peter A. Lachenbruch, Jacob Cohen · Journal of the American Statistical Association · 1989 · 37.6K citations

Public Health, Behavioral Sciences, Psychology +14

Multiple regression: testing and interpreting interactions

Choice Reviews Online · 1992 · 37.2K citations

Public Health, Biostatistics, Causal Inference +9

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Jörg Henseler, Christian M. Ringle, Marko Sarstedt · Journal of the Academy of Marketing Science · 2014 · 33.7K citations · Full text

Social Sciences, Behavioral Sciences, Method Validation +15

PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice · 2011 · 20.9K citations

Business, Marketing, Marketing Management +15