Ritesh Patel

Impact of skepticism on CRM luxury campaign participation intention of Generation Z

Sujo Thomas, Viral Bhatt, Ritesh Patel · International Journal of Emerging Markets · 2022 · 32 citations

Business, Marketing, Marketing Management +16

Private-label grocery buyers’ donation intentions and trust in CRM campaigns: an empirical analysis by employing social identity theory

Sujo Thomas, Ritesh Patel, Viral Bhatt · Society and Business Review · 2022 · 16 citations

Business, Marketing, Marketing Management +16

Predicting cause-related marketing patronage intentions, corporate social responsibility motives and moderating role of spirituality

A. K. S. Suryavanshi, Viral Bhatt, Sujo Thomas et al. · Social Responsibility Journal · 2023 · 16 citations

Business, Marketing, Marketing Management +15

Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness

Ritesh Patel, Viral Bhatt, Sujo Thomas et al. · International Review on Public and Nonprofit Marketing · 2023 · 15 citations

Business, Marketing, Marketing Management +15

Testing the Influence of Donation Message-framing, Donation Size, and Product Type (Androgynous Luxury: Hedonic Vs. Eco-friendly: Utilitarian) on CRM Participation Intention

Ritesh Patel, Sujo Thomas, Viral Bhatt · Journal of Nonprofit & Public Sector Marketing · 2022 · 12 citations

Business, Marketing, Marketing Management +15