Concepedia
Statistics
Publications
15
Citations
422
H-Index
12
Active since
2018
Affiliations
Ahmedabad University(Current)
Gujarat Technological University
Indian Institute of Management Ahmedabad
Savitribai Phule Pune University
Gujarat University
Sujo Thomas is an author at Ahmedabad University specializing in marketing, marketing management, and business.
Publications per year
2018–2023
Cause-Related Marketing Research (1988–2016): An Academic Review and Classification
Sujo Thomas, Sonal Kureshi, Sanket Vatavwala · Journal of Nonprofit & Public Sector Marketing · 2019 · 76 citations
Business, Marketing, Marketing Management +12
Psychological antecedents of consumer trust in CRM campaigns and donation intentions: The moderating role of creativity
Sujo Thomas, Ashwin Jadeja · Journal of Retailing and Consumer Services · 2021 · 55 citations
Business, Marketing, Marketing Management +16
Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective
Sujo Thomas, Sonal Kureshi · International Review on Public and Nonprofit Marketing · 2020 · 47 citations
Management, Marketing, Marketing Management +11
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Sonal Kureshi, Sujo Thomas · Journal of Marketing Communications · 2018 · 42 citations
Business, Marketing, Marketing Management +15
Online grocery retailing – exploring local grocers beliefs
Sonal Kureshi, Sujo Thomas · International Journal of Retail & Distribution Management · 2019 · 36 citations
Business, Marketing, Retail Management +17
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