Concepedia

Sonal Kureshi

SK

7

Publications

245

Citations

7

H-Index

2005

Active since

Affiliations

Indian Institute of Management Ahmedabad(Current)

Ahmedabad University

Sonal Kureshi is an author at Indian Institute of Management Ahmedabad specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchMarketing CommunicationAdvertisingDigital MarketingInteractive MarketingCause-related Marketing

Publications per year

2005–2020

7

Publications

7

Cause-Related Marketing Research (1988–2016): An Academic Review and Classification

Sujo Thomas, Sonal Kureshi, Sanket Vatavwala · Journal of Nonprofit & Public Sector Marketing · 2019 · 72 citations

Marketing Analytics, Digital Marketing, Consumer Research +17

Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective

Sujo Thomas, Sonal Kureshi · International Review on Public and Nonprofit Marketing · 2020 · 44 citations

Advertising, Market Perspective, Management +9

Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context

Sonal Kureshi, Sujo Thomas · Journal of Marketing Communications · 2018 · 42 citations

Customer Satisfaction, Consumer Research, Social Marketing +19

Online grocery retailing – exploring local grocers beliefs

Sonal Kureshi, Sujo Thomas · International Journal of Retail & Distribution Management · 2019 · 35 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +21

In‐film placement trends: a comparative study of Bollywood and Hollywood

Sonal Kureshi, Vandana Sood · Journal of Indian Business Research · 2011 · 23 citations

Entertainment Marketing, Film Study, Brand Strategy +24

Rows per page

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