Journal of Retailing and Consumer Services · 2023 · 75 citations · 67 references
BusinessMarketingMarketing ManagementConsumer BehaviorCorporate Social ResponsibilityCustomer Relationship ManagementConsumer LoyaltyConsumer SatisfactionCustomer EngagementCustomer LoyaltyCustomer SatisfactionMarketing AttributionConsumer RelationshipConsumer Trust In E-commerceCsr FitPerceived FitPerceived TrustPromotional Attribution
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Xianggui Qu · Technometrics · 2007 · 14.8K citations
The processes of causal attribution.
Harold H. Kelley · American Psychologist · 1973 · 3.9K citations