Increase hedonic products purchase intention through livestreaming: The mediating effects of mental imagery quality and customer trust

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

Social Sciences, Psychology, Social Psychology +16

Building a practically useful theory of goal setting and task motivation: A 35-year odyssey.

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Dual-Process Theories of Higher Cognition

Jonathan St. B. T. Evans, Keith E. Stanovich · Perspectives on Psychological Science · 2013 · 4K citations

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Human Inference: Strategies and Shortcomings of Social Judgment.

Terry Connolly, Richard E. Nisbett, Lee Ross · Administrative Science Quarterly · 1981 · 2.7K citations

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Consumer Choice between Hedonic and Utilitarian Goods

Ravi Dhar, Klaus Wertenbroch · Journal of Marketing Research · 2000 · 2.2K citations

Business, Marketing, Marketing Management +17