Journal of Business Research · 2022 · 13 citations · 44 references
BusinessMarketingMarketing ManagementBrand ManagementConsumer BehaviorMarketing StrategyAdvertising PsychologyBrand AssociationsBrand AwarenessBrand EquityBrand ExperienceEmotional AppealsAffective AppealsEmotion-based AdvertisingNegative Emotional AppealsPersuasive Advertising AppealsPositive Emotional Appeals
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Construal-level theory of psychological distance.
Yaacov Trope, Nira Liberman · Psychological Review · 2010 · 6.3K citations
Dimensions of Brand Personality
Jennifer Aaker · Journal of Marketing Research · 1997 · 3.9K citations
Business, Marketing, Psychology +17
Competitive Advantage through Engagement
V. Kumar, Anita Pansari · Journal of Marketing Research · 2015 · 1.1K citations