Journal of Business Research · 2022 · 23 citations · 81 references
BusinessMarketingMarketing ManagementConsumer BehaviorInterpersonal CommunicationInterpersonal RelationshipsConsumer CitizenshipCustomer EngagementCustomer ParticipationCustomer SatisfactionInterpersonal AttractionOrganizational Citizenship BehaviorConsumer Citizenship BehaviorCustomer Participation BehaviorCustomer Participation IntentionInterpersonal Attraction OnlineOrganizational Citizenship Behavior Toward IndividualsOrganizational Citizenship Behavior Toward The Organization
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