When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responses

Statistical Methods for Meta-Analysis.

P. R. Freeman, Larry V. Hedges, Ingram Olkin · Biometrics · 1986 · 4.8K citations

Public Health, Biostatistics, Epidemiologic Methods +11

Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Paul M. Herr, Frank R. Kardes, John Kim · Journal of Consumer Research · 1991 · 2.1K citations

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Alma T. Mintu · Journal of International Business Studies · 1992 · 1.9K citations

Management, Organization Studies, Organizational Behavior +10

Consumer perceived risk: conceptualisations and models

Vincent‐Wayne Mitchell · European Journal of Marketing · 1999 · 1.5K citations

Business, Marketing, Marketing Management +15

Consumer Behavior as Risk Taking

Raymond A. Bauer · Medical Entomology and Zoology · 1960 · 1.5K citations

Business, Marketing, Marketing Management +12