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The malevolent side of masstige consumers’ behavior: The role of dark triad and technology propensity

Malevolent SideBehavioral Decision MakingConsumer StudySocial PsychologyConsumer ResearchSocial InfluenceSocial SciencesConsumer CultureDark TriadManagementConsumer BehaviorConsumer IssueSocial IdentityBehavioral SciencesConsumerismMarketingSocial BehaviorMasstige ConsumersConsumer Attitude