Journal of Business Research · 2022 · 37 citations · 35 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementMarketing AnalyticsPerformance MeasurementCustomer EngagementCustomer Experience ManagementCustomer Performance MeasurementCustomer PerspectiveCustomer ProfilingCustomer SatisfactionCustomer Success MetricsNet Promoter Score
35
The One Number You Need to Grow
Lopo L. Rego, Neil Morgan · Harvard business review · 2004 · 2.1K citations