Can you standardize international marketing strategy?

Harvard business review

Journal of the American Dietetic Association · 1994 · 46.5K citations

Guidelines for Developing International Marketing Strategies

Yoram Wind, Susan P. Douglas, Howard V. Perlmutter · Journal of Marketing · 1973 · 197 citations

Business, International Business, Marketing +5

A Cross-National Comparison of Consumer Habits and Innovator Characteristics

Robert T. Green, Éric Langeard · Journal of Marketing · 1975 · 104 citations

Business, Marketing, Marketing Management +11

The Effectiveness of Standerdized Global Advertising

Robert T. Green, William H. Cunningham, Isabella C. M. Cunningham · Journal of Advertising · 1975 · 98 citations

Business, International Business, Marketing +8

Life-Style Analysis to Profile Women in International Markets

Susan P. Douglas, Christine Urban · Journal of Marketing · 1977 · 95 citations

Business, Gender Studies, Market Segmentation +13