Journal of the Academy of Marketing Science · 1992 · 102 citations · 33 references
BusinessMarketingMarketing ManagementData ManagementMarketing AnalyticsServices MarketingBehavioral Data CollectionObservation MethodsObservational TechniquesService Marketing StrategyService ReportingData Collection StrategyMarket Data CollectionObservation SamplingObservational Data CollectionObservational Data Modeling
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The critical incident technique.
John C. Flanagan · Psychological Bulletin · 1954 · 7.7K citations
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