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Social Sciences, Behavioral Sciences, Method Validation +15

PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice · 2011 · 20.9K citations

Business, Marketing, Marketing Management +15

Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1

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Business, Marketing, Marketing Management +13

The Global E-waste Monitor 2020: Quantities, flows and the circular economy potential

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Management, Environmental Management, Environmental Sciences +16

Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern

Patrick Hartmann, Vanessa Apaolaza · Journal of Business Research · 2011 · 1K citations

Business, Marketing, Marketing Management +17