Project selection

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms

Rebecca Henderson, Kim B. Clark · Administrative Science Quarterly · 1990 · 8.3K citations · Full text

Management, Innovation Management, Technology Management +17

Developing Buyer-Seller Relationships

F. Robert Dwyer, Paul H. Schurr, Sejo Oh · Journal of Marketing · 1987 · 7.8K citations

Business, Marketing, Marketing Management +7

The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships

Ellen Garbarino, Mark S. Johnson · Journal of Marketing · 1999 · 4.1K citations

Business, Marketing, Marketing Management +16

A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery

Amy Smith, Ruth N. Bolton, Janet Wagner · Journal of Marketing Research · 1999 · 2.1K citations

Business, Marketing, Organizational Behavior +12