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Customer Satisfaction, Marketing Goals, Physical Surroundings +17

The earth is round (p < .05).

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Milankovitch Cycle, Engineering, Psychopathology +21

Servicescapes: The Impact of Physical Surroundings on Customers and Employees

Mary Jo Bitner · Journal of Marketing · 1992 · 3.6K citations

Customer Satisfaction, Marketing Goals, Physical Surroundings +17

Why Americans Eat What They Do

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Food Choice, Nutrition, Culture +6

The Influence of Store Environment on Quality Inferences and Store Image

Julie Baker, Dhruv Grewal, A. Parasuraman · Journal of the Academy of Marketing Science · 1994 · 1.5K citations

Store Environment, Image Analysis, Data Science +9